The silly gooses hockey team needed a logo, but not just any logo... an overly silly one. The illustrated duck was first designed after a normal walking duck with a longer cartoonish neck, but over time turned into an even longer neck that displays a larger "G", and "S" shape. This comical duck, proves to be a very fun, but also needed to take on an energetic direction in the design, which meant for a serious face, fast design, and an overall silly demeanor.